Beer & Wine Pro Pick Branding

The Whole Foods Market Midwest Pro Pick program was a regionwide program drawing attention to the vast expertise and credentials of their cheese, wine, and beer experts.

We collaborated with all teams and the Marketing department to craft an aesthetic and comprehensive system that included shelf tags, bottle neck signage, apparel, pins, barmat coasters, branded recipe cards (based on the program’s picks), and much more.

Program Ideation, Shopper + Category Research, Branding, Design development, Comprehensive Campaign Design, Typography, Packaging + Prepress Consult