Whole Foods Fresh Coconut Waters
In our regional goal to roll out a fun new seasonal line of cold-pressed coconut waters, I worked with both the culinary and marketing teams to create a visual label system that was both simple and impactful on the refrigerated shelf.
We drew visual, illustrations, and typographic inspiration from the casual, bright feel of roadside vendor and street food signage to emphasize the fresh house-made quality while boldly communicating a unique seasonal flavor palette.
Ideation, Brainstorming, Logo Development, Illustration, Typography, Print Collateral Development, Packaging Consult