Whole Foods Seasonal Lemonades
I was tasked with the creation of the visual creative and packaging for a new line of summer cold press lemonades in the produce department regionwide.
Working with in-house culinary experts and our marketing + creative team, I developed flavor cue patterns showcasing hand drawn illustrations and playful typography that showcased the rich and fresh colors of the juices while maintaining a both premium and economical look for the labels.
Program Ideation, Shopper + Category Research, Illustration, Branding, Design development, Packaging Design, Typography, Print + Prepress Consult